Going Full Circle

Twenty years ago I started a graphic design and commercial photography studio in West Bend. After 15 years as owner and creative director, I realized I needed more. I was fortunate to find a great fit with Versant.

I am now in my fifth year at Versant and have recently found myself back in West Bend, but this time as a Versant representative. Some of my past West Bend contacts are reaching out to me with new work and Versant has the talent and depth to get the job done.

Versant recently completed the re-branding of the West Bend Art Museum which is now the Museum of Wisconsin Art. State of Wisconsin Lt. Governor Barbara Lawton unveiled the new name and logo on January 12th. Tom Lidtke, executive director of the museum said that the logo has “a bold and contemporary image that reflects the forward thinking of the museum’s vision for the future. In terms of color, the brilliant orange played off the subtle gray and the unique way the positive font plays off the negative font provided a push- pull dynamic that reflects a multitude of artistic mediums and style.

“In short,” continued Lidtke, “the logo represents the richness of Wisconsin art that has been created over the last two millennia.”

More recently, Versant was hired to assist the West Bend Mutual Insurance Company on their facility branding efforts as they more than double the size of their facility. They saw the important need to create a professional naming and wayfinding system for some of the unique areas inside their facility as well as throughout the 160 acres on which their corporate headquarters is situated.

After the completion of our research and strategic naming process we provided West Bend Mutual with a list of over 30 unique names to be used within the new facility. The team at WBM was thrilled with the results and we are looking forward to the next phase on this exciting project. And I’m looking forward to the continued connection with my old stomping grounds.