Community Counts

Not unlike many baby boomers, I am part of the sandwich generation. I’m juggling my role as executive creative director/partner at Versant with my roles as a husband of a working spouse, father of two young children and son of an aging parent. Sometimes it can seem overwhelming.  Don’t get me wrong. I feel very fortunate. In fact, I’d love to give back to the community in some way. The challenge is time, or lack thereof.

This is where my work family comes in.

At Versant, associates are encouraged to take an active role in making our community a better place to live and work. It’s a simple, but important, alignment of the company with our associates’ values.

Often times that effort can be co-mingled within our daily activities and client interaction, and admittedly, there is some business benefit to this. But more than any other reason, we do it because it is the right thing to do. Whether it’s contributing to the performing arts, www.upaf.org, participating in an asthma walk, www.lungwi.org, or visiting a school to read to kids, www.milwaukeerotary.com, Versant understands how important the community is and supports it wholeheartedly.

I once heard someone define the difference between management and leadership as the following:  Management is doing things right. Leadership is doing the right thing. I’m glad to be part of a company that is leading.